About Choosing Therapy

ChoosingTherapy.com is dedicated to creating the best evidence-based mental health articles on the web. It is an online publisher with over 3 million monthly readers covering topics related to mental health, emotional wellness, relationships, parenting, and the therapy industry. Its articles are written by licensed mental health professionals, consumer experts, and industry professionals. 

Branding / Web Design / UI/UX Design

Venice Rempillo

Challenge

The goal was to modernize the existing logo and website to enhance brand identity, improve SEO, and increase traffic to the site, positioning it as a leading resource for mental health content. Additionally, the project aimed to expand the audience reach, foster partnerships with other mental health platforms, and establish the website as a trusted authority in the mental health space.

Approach

I started by revamping the brand identity to better resonate with the target audience. To ensure a smooth and efficient design process, I defined key design elements from the outset, establishing a consistent visual style and streamlined workflow. This approach ensured design coherence at every stage, maintaining alignment throughout the entire project.

We prioritized rebuilding the high-traffic pages to make the most immediate and significant impact on user engagement. 

Simultaneously, we developed essential components and design patterns in parallel, ensuring that they could be easily applied across other pages. Once the main pages were complete, we expanded the new design throughout the entire platform.

Results

The redesign led to a significant increase in website traffic, with a noticeable rise in page views. Additionally, there was a strong uptake in worksheet downloads, demonstrating the content's value to users. This success has paved the way for further development, with plans now underway to adapt the platform into a mobile app, expanding accessibility and engagement even further.

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